Reitmans (Canada) Limited Announces Alliance with Sears Canada to Provide Penningtons Plus-Size Fashions for Sears Stores and Website

Reitmans (Canada) Limited announced an agreement with Sears Canada for the introduction of Penningtons plus-size apparel in Sears stores in Canada.  This partnership between Reitmans (Canada) Limited and Sears Canada will see Penningtons products initially being made available in five Sears stores, as well as online at sears.ca.  It is expected that Penningtons apparel will be introduced into additional Sears stores in 2014.

Penningtons is a leading retailer of plus-size apparel to fashion-conscious and value-oriented women in Canada, with 156 stores serving the plus-size demographic.  This partnership between Reitmans (Canada) Limited and SearsCanada will allow Sears Canada to strengthen its presence in the plus-size market in Canada and to offer to its customers an exciting assortment of Penningtons products.  Reitmans (Canada) Limited believes that it is the leader in Canada serving the plus-size segment with its Penningtons and Addition Elle brands, and this partnership with Sears Canada will enhance and extend the availability of Penningtons apparel to Canadian women across Canada.

"We are delighted with our new association with Sears Canada," said Jeremy Reitman, Chairman and Chief Executive Officer of Reitmans (Canada) Limited. "The Penningtons brand and the Sears brand are both well-established and highly respected names in the Canadian marketplace and this combination is another effective way for Penningtons to market its apparel to Canadian women in a trusted and attractive retail environment."

on July 11, 2013