MTY Launches Thai Express in Retail Stores

MTY Food Group Inc. (MTY), franchisor and operator of multiple concepts of quick service restaurants, announced that pursuant to a license agreement signed with Produits Alimentaires Berthelet Inc., the Thaï Express brand has launched five products this week in 295 Metro, Metro Plus and Super C stores located in the province of Quebec. The initial order was for approximately 100,000 units.
 
In the coming weeks, it is expected that the portfolio of products will be introduced in an additional 279 IGA and IGA Extra stores in Quebec, with plans to roll out in Ontario later this fall.
 
The portfolio of 5 products, available in the frozen food section, features some of the most popular Thai Express restaurant meals packaged in a convenient ready to eat format. The products sold in the retail channel will enable consumers to increase their overall Thai Express brand experience by providing them additional occasions to enjoy their favorite Thai Express meals.

on August 26, 2013