How To Increase Traffic at Brookfield Place Downtown Toronto

From Monday June 20 through Friday June 24, Brookfield Place in the heart of Toronto's downtown financial district will be transformed into a free to enjoy auto extravaganza; showcasing a selection of the very latest vehicles. Established in London, Los Angeles and New York; June 2011 marks the first time that Motorexpo - the world's largest free automobile event - is presented on Canadian soil, and organizers are anticipating a fully charged first showing that will lead to Motorexpo becoming a major fixture on Toronto's business and social calendar.

Delivered in partnership with Brookfield Office Properties, attendees to this inaugural annual auto event will have the chance to check-out the hottest new automotive trends in a relaxed, business environment; enjoy unparalleled access to vehicles from many of the world's top manufacturers and even get behind the wheel and test drive several new models. Manufacturers set to roll out their hottest rides for the 2011 Toronto Motorexpo include Buick, Cadillac, Chevrolet, Engineered Automotive, GMC, Jaguar, Land Rover, Porsche and Saab to name just a few; while an additional highlight will be a cavalcade of E-Type Jaguars descending on Brookfield Place on Monday June 20 to mark the 50th anniversary of this most iconic of vehicles.
"We are delighted to be producing our first ever Canadian showcase and look forward to bringing our unique free to attend auto show to Toronto for local residents, the downtown business population and all automotive enthusiasts to enjoy," said Motorexpo CEO Graeme Carver. "Our unrivalled format allows everyone the chance to get up close and personal with the latest vehicles that many of the world's best manufacturers have to offer!"

"Brookfield is proud to welcome Motorexpo - an exhibition of the newest and most dynamic automobiles from around the globe - to Brookfield Place and the city of Toronto" said Brookfield Office Properties Canadian Commercial Operations President & CEO Jan Sucharda. "Motorexpo has established itself as one of the more popular annual exhibits at our properties in New York City and Los Angeles, and Brookfield is committed to enhancing the amenities and overall experience at our downtown Toronto properties. We hope that our tenants, visitors and the residents of Toronto enjoy this up-close display of what many of the world's leading motor manufacturers have to offer."

The Toronto Motorexpo is modeled after the successful Canary Wharf London Motorexpo that has taken place annually since 1996. In the last two weeks, the London Motorexpo welcomed more than 400,000 visitors, making it the United Kingdom's largest auto show event. In addition, the Motorexpo is now a firm fixture on the Los Angeles and New York Calendars having been produced for the second annual showing earlier this year in California and set to return to the World Financial Center in Lower Manhattan for the 4th annual New York Motorexpo from Sunday September 18 through Friday September 24, 2011.

 

on June 19, 2011