Dumoulin to Rely Exclusively on its Franchise Network

Dumoulin announced that it has taken a strategically important decision as part of its restructuring plans. As such, Canada's largest privately-owned retailer of electronic products will now focus exclusively on the strength of its 89 franchised stores and will terminate the operations of its 13 corporate stores in Quebec.

This decision represents Dumoulin's strategic fallback position and is part of the restructuring plans set in motion in February 2011. These have been undertaken in order to best serve the interests of the brand, its franchises, customers, suppliers and other partners, for the long term.

"With this approach, we are focusing on a business model that has always served our customer base well. Our network of franchise locations represents the back bone of our brand," declared Jacques Dumoulin, President and Chief Executive Officer of Dumoulin.

Four of the 13 corporate stores affected by the restructuring are situated on the island of Montreal. The others are located in Brossard, the Quartier Dix30 of Brossard, Boucherville, Vaudreuil, Laval, Lachenaie, Rosemère, St-Jérôme and Chicoutimi.

Customers can continue to count on Dumoulin's network of 89 franchised stores who will continue to operate as usual. Franchised stores are unaffected by the restructuring strategy and the application with regards to protection under the Companies' Creditors Arrangement Act. They remain open and ready to serve customers while offering the same level of service that Dumoulin has built its reputation on since 1946. 

on May 12, 2011