MAPIC 2011 Deciphers Tomorrow's Shopping Practices

Retailers are faced with the challenge of anticipating, innovating and reinventing themselves so they can adapt effectively to new consumer demands. To help brands prepare for the future, the MAPIC 2011 conference programme will focus on the new consumption patterns and winning development strategies that will dictate the shape of tomorrow's shopping.
Kate Ancketill, CEO of trend tracker GDR Creative Intelligence (UK), will profile emerging concepts that will revolutionize retailing tomorrow. A consultant to major international companies such as Sony, Macys, LVMH, Nike and Land Securities, Kate Ancketill researches into and anticipates new consumer trends to help retailers define and implement customized strategies. From longevity stores to genetic testing spas, future-watcher Kate Ancketill emphasizes the importance of creativity and the influence of new technology in shaping these new brands.

Terry Green, Non Executive Director of Qmatic AB (Sweden), will highlight the key role of new technology in tomorrow's shops. A specialist in queue management and consumer flows in retail outlets, Terry Green helps many international brands reduce the waiting times in their shops, enhance customer satisfaction by giving customers a relaxed in-shop experience, and thereby boosts retailer performance.

In addition to market positioning, the strategy of international expansion is key to remaining competitive in an industry of intense rivalry. For the first time this year, a simulcast MAPIC conference session will be organized with MIPIM Asia in Hong Kong* to highlight the potential of the rapidly-evolving Asian market that is opening up significant opportunities for international brands.

At MAPIC, Carmine Rotondaro, Worldwide Real Estate Director PPR Group (France) and Jacques Ehrmann, Chief Real Estate and Development Officer of Casino Group (France), will share their development experience in this market with two keynotes at MIPIM Asia: David Sancho, Vice President International Expansion for Mango (Spain) and Professor Armando Branchini, Executive Director of Fondazione Altagamma (Italy), a business forum for large Italian luxury groups.


on November 15, 2011