St.Enoch Centre Unveils First Phase of £100 Million Transformation

In 2006, Ivanhoe Cambridge, manager and developer of shopping centres in North America and Europe, unveiled its transformation plans. These included a stunning new entrance at the intersection of Glasgow’s Buchanan and Argyle Streets, a new mall linking the shopping centre directly with Glasgow’s prime retail district, and an extreme makeover for the existing mall.

The stunning new look for Glasgow’s St. Enoch Centre was revealed with the unveiling of the first phase of the facility’s £100 million transformation by its owner Ivanhoe Cambridge.

World famous toy retailer Hamleys is the new star attraction at the revitalised mall and today took the wraps of the massive 30,000 square foot flagship store located in the Centre’s new glass box entrance at the intersection of Buchanan and Argyle Streets.

Claude Dion - Senior Vice President and COO, Ivanhoe Cambridge with Gudjon Reynisson - Hamleys Group CEO (cutting the ribbon)

This is Hamleys’ only UK opening this year and will bring to Glasgow all the magic and excitement which has made the toy specialist’s London store a must-see destination for shoppers and tourists. And as well as the arrival of Hamleys, a host of other top retailers are coming to St. Enoch for the first time as part of the transformation.

Glasgow’s style conscious shoppers can now also enjoy leading fashion brand Henleys and music-inspired culture clothing retailer Pulp, whilst looking forward to the arrival of jewellery and accessories specialist Folli Follie, and Swiss watch company Swatch.

Official Formula One merchandise store Wheels of Sport will offer customers a taste of F1 glamour and glitz via its lifestyle branded clothing. The new-look mall will also be home to a massive new H&M store which will trade across three levels, joining edgy fashion retailer G-Star which is already proving a big hit with shoppers.

Claude Dion, Senior Vice President and Chief Operating Officer at Ivanhoe Cambridge, said: “Our success in attracting world-class retailers such as Hamleys is a perfect illustration of what Ivanhoe Cambridge set out to achieve in redeveloping and re-profiling the Centre. Hamleys is a fantastic brand which pulls in enormous numbers of visitors and tourists to its London store and we’re confident that they will repeat that success in Glasgow. Their arrival not only provides a massive boost to St. Enoch’s profile, it also sends out a great message about Glasgow’s strength as a retail destination. The huge improvement in the Centre’s visibility is crucial and, of course, we’ve been able to attract quality retailers such as H&M, Henleys, Folli Follie, Pulp, Wheels of Sport and Swatch, many of whom are coming to Scotland for the first time.”

Hamleys’ Chief Executive, Gudjon Reynisson, commented: “St. Enoch was appealing to us from the very start. Being the traditional location for second stores in the UK, it seemed only right to bring our second UK store to Glasgow. The Centre’s location on the city’s ‘Golden Z’ is important to us and the design and layout gives tremendous presence at the foot of Buchanan Street and Argyle Street. The quality tenant mix at the scheme is complementary for our business and with high-end brands such as Frasers nearby, the St. Enoch development promises to raise and maintain the high quality shopping offer that Glasgow has become renowned for.”

And as well as all the new names making their debut in Glasgow, some of the Centre’s favourite stores are also transforming their existing outlets. Anchor store Boots are expanding into a multimillion pound health and beauty flagship store while Dorothy Perkins, Burtons and Quiz all have major refurbishment programmes under way. Further big name brands are set to be unveiled early in 2010 in the next phase of the Centre’s transformation.

The Centre’s food court offering has also undergone a major facelift and in addition to existing favourites such as Di Maggios, Wongs Chinese, O’Briens, McDonalds and KFC, coffee specialists Costa are opening a new flagship store overlooking St. Enoch Square. Ivanhoe Cambridge has also invested £2 million in an extensive upgrading of the Centre’s car parking facilities.

on February 18, 2010