'Intelligent Real Estate' concept at Cairo ICT Exhibition

Emaar Misr, the wholly-owned subsidiary of Emaar Properties PJSC, introduced the ‘Intelligent Real Estate’ concept at the Cairo ICT Exhibition held at Cairo International Conference Centre.

Smart solutions for both home and office that are available at Emaar Misr’s integrated master-planned communities in Egypt were highlighted at the Emaar Misr pavilion.

‘Intelligent Real Estate’ is a technological innovation that is based on establishing a single IP network for communications (Voice, Video, and Data) as well as other systems including HVAC, Lighting, Energy, Video Surveillance, and Access. This enables swift, efficient and centrally operated delivery of all major operational processes and tenant services by the management.

The pavilion showcased the functioning of a control system, known as the Human Interface Series, within a household. An example of this is the Pressure Mat, installed to control lighting, air conditioning, and computers, while a single touch screen device gives the user control over every single aspect - from lighting and audio, to the television and surveillance.

Functioning of the control system in an office environment was also exhibited. This included the use of motion sensors that protect the premise from intrusion, while granting access to only those who are authorized. The lights within the vicinity come on and go off, based on the presence of personnel, thereby promoting power saving.

Hazem Ashry, General Manager of Emaar Misr, said: “At Emaar, we are committed to world-class quality. The ‘Intelligent Real Estate’ concept will provide residents of our projects with enhanced services that complement sustainable development initiatives as well as energy and cost savings. The advanced infrastructure of Emaar’s projects will set a new benchmark in master-planned community development in the region.”

He added: “The automated services offer a distinctive advantage to both offices and residences, and highlight our commitment to providing our customers with tomorrow’s technology today, bringing a new dimension to modern lifestyles.”

The 14th Cairo ICT Exhibition was held under the auspices of H.E. Dr. Tarek Mohamed Kamel, Minister of Communication and Information Technology and is the leading International Telecommunication, Information Technology, Networking, Computing, Satellite & Broadcasting Trade Fair & Forum for the Middle East and Africa.

on February 17, 2010