EXPO REAL 2010 extends its subtitle

Starting in 2010 EXPO REAL has a new subtitle: 'International Trade Fair for Commercial Property and Investment'. The reference to 'investment' has been added in response to popular demand from the sector. It further highlights the profile of the trade fair as a platform in particular for investment locations and investors. EXPO REAL takes place this year in Munich for the thirteenth time. The dates are 4 to 6 October 2010.

"You can´t view property in isolation from the general investment environment. The extended subtitle to include investment now better describes the two sides of the market meeting up at EXPO REAL," explains Eugen Egetenmeir, Managing Director of Messe München. "This is also clear when you see how the value-added chain in the property sector all links up at the fair: from economic regions and cities as investment locations, to project developers, financiers, consultants, architects and planners, corporate real estate managers and expansion managers, through to users and investors." Supplementing this the trade fair with its conference programme, in particular the INVESTMENT LOCATIONS FORUM, provides strategies and first-hand insights from experts from many countries and markets.

The latest survey of exhibitors and visitors, conducted at EXPO REAL 2009, also underlines this emphasis on investment, as reflected in the extended title. The five most important reasons for taking part, i.e. networking, making contact with decision-makers, seeking out potential customers, market orientation and presentation of projects – all pave the way for investment decisions.

on February 10, 2010